Inside PassageAlaska, USA 

Axia helped Great Destination Strategies develop a regional brand for the South Alaska Tourism Council in support of their market efforts for Alaska's Inside Passage. The project included market research, competitor analytics, stakeholder interviews, public workshops and conceptual testing. Retail items were branded with the new logo and color palette.  Axia was retained for 2 additional  years to develop a website, marketing collateral, print and digital advertising and a trade show booth.