FairfieldIowa, USA 

Axia partnered with Total Destination Marketing to develop a new brand for Fairfield, Iowa. The project was initiated by the Fairfield Iowa Convention & Visitors Bureau. The objective was to create an identity that would convey a somewhat quirky and fun community character vested in the arts. The central graphic in the logo is called the "tree of inspiration" which represents creative energy, diversity, a painter’s palette, and growth. The assignment also included marketing collateral, street banners and business cabinets for both the City and The CVB.

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