Gulf ShoresAlabama, USA 

Axia worked together with Great Destination Strategies to develop a brand for the City of Gulf Shores to boost their tourist industry which was severely effected by the 2010 BP oil spill. The assignment included a brand strategy, tag line, logo, brand launch kit, branded visual communications, fleet graphics, brand style guide and a regional wayfinding system. Gulf Shores continues to work with Axia on new creative projects.