Gulf ShoresAlabama, USA 

Following a comprehensive branding initiative, a regional wayfinding program was designed for the City of Gulf Shores. The program included a 5 phase process: assessment, concept generation, design development, bid documentation and production oversight. City and district gateways, vehicular and pedestrian guides, beach access identities, information kiosks, regulatory signage, street banners, street identity signs, facility identities and digital message displays were included in the system.