MankatoMinnesota, USA 

Axia worked closely with Total Destination Marketing and the Mankato Convention and Visitors Bureau to develop a comprehensive brand for the city of Mankato, Minnesota. The project included complete market research, competitor analytics, stakeholder interviews, public workshops, a logo suite, support graphics, style guide and conceptual testing. The resulting brand was developed to promote Mankato as the premier destination for outdoor sports and a celebration of the visual and performing arts.