Russian RiverCalifornia, USA 

Axia teamed up with Great Destination Strategies to develop a brand for the Russian River Resort area which includes 3 unincorporated towns and several small hamlets. The project included complete market research, competitor analytics, stakeholder interviews, public workshops, conceptual testing and, ultimately, a regional wayfinding system. The resulting brand was developed to promote the region as a get-away destination for rejuvenation and wellness.